Transformation of premetro station Meir into an iconic experience for adidas Originals

Lijncom provides an extraordinary experience for adidas, transforming Antwerp's underground premetro station Meir into an inspiring experience. This OOH campaign is supported by a digital campaign and a tram with a full adidas wrap in the centre of Antwerp.

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The adidas takeover

In an innovative move, metro station Meir is being transformed into a full-scale discovery for adidas Originals. At strategic locations within the station, the adidas style will be made known, immersing passers-by in a colourful environment that highlights legendary adidas models such as the Superstar, Gazelle and Samba.

Dive behind the scenes and find out how this campaign was created

A complete experience

For the entire month of October, the adidas campaign will take full possession of premetro station Meir.

At the entrance, passers-by are immediately immersed in the campaign atmosphere, where the lift shaft is enveloped in adidas' signature style. Several stairs were beautifully styled and the experience is made even more impressive as metre-high walls on the mezzanines and platform embrace the various sneaker models.

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Digital inspiration

The experience continues on digital screens in all Antwerp metro stations, where an inspirational video campaign can be seen. This campaign highlights the brand and captures the spirit of adidas Originals in a modern, eye-catching way.

The adidas tram

adidas also moves above ground in Antwerp, running a full wrap adidas tram through the city streets for four weeks as part of this remarkable campaign. This ensures that the experience of adidas Originals is integrated even deeper into the city's daily life.

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We chose Lijncom because of their strong visibility with our core target group and because of the strong innovation that provided beautiful and innovative formats in the heart of a metropolis like Antwerp.

Yco Van Nieuwenhove - Connection Planner at MediaCom Belgium

This successful partnership was set up together with out-of-home specialist Outsight and media planning was carefully carried out by MediaCom.Their innovative approach allowed adidas to convey its message, in the modern advertising world, to the public in an eye-catching way.

This unprecedented collaboration between Lijncom and adidas shows how a brand can honour its roots while continuing to look forward. Would your brand also like to experience the same magic in the metro?

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